Dina Yuen is a serial entrepreneur and bestselling author who founded her first business at 7 years old, selling highly coveted stickers from Asia to her American classmates, netting over US $100 in 3 days’ time with an initial investment of US $5. Yuen eventually went on to found three successful companies after studying Industrial Engineering and Operations Management at the University of Michigan Ann Arbor.

She founded her first company- Dragon Music International at 20 years old, walking away with $20 million in under three years. In her early 20’s, Yuen created the first iteration of AsianFusion, her multimedia lifestyle brand, before taking the position of Vice President of Business Development and Acquisitions at Arcadia Chandra International, where she played an instrumental role in negotiating acquisitions of five star five diamond hotels as well as developing successful rebranding strategies.

Yuen was later Founding Partner at D & G Designs (previously Dynamic Duo Designs), a boutique web design and consulting firm where her leadership, expertise in branding and project management resulted in multi-project contracts with multinational companies in their first year. Eventually, Yuen returned to her passions with the second iteration of AsianFusion, establishing herself as an international bestselling cookbook author, widely respected lifestyle journalist of hotel, restaurant and product reviews and interviewer of leaders, with over 300,000 global fans of her AsianFusionGirl persona.

Prior to her current role as Founder and CEO of tech startup KYC Hospitality, Yuen held the CEO position at AsianFusion simultaneous with the Chief of Staff position at Arcadia Chandra International, where both companies allowed her to witness critical issues in the hospitality industry. She was previously a regular contributor to The Next Women magazine, keynote speaker at WITS (Women in Travel Summit), and holds Board of Director and Advisory roles at Arcadia Chandra International, non-profit organization SheHeroes and women-focused travel startup Wanderful.